Single Page Websites (Capturing Specific Searches)

There are a number of cases where single page websites are suitable for a business.

For example, where you want to target a specific Google search for a service or product or where there isn't much you need to say about your business and / or you just want the site as a reference to point potential customers to that you have gained elsewhere.

It is all depends on the number of keywords and phrases you want to appear in a Google search for. The more products or services you offer and the greater the competition in your target area, the more web pages you will need.

Specific Keyword Sites

The following three stand-alone sites are examples of capturing very specific searches with links to direct potential customers to the main website:

• Care, Nursing and Rest Home Kitchen Hire
• Construction Site Kitchen Hire
• Marquee Kitchen Hire
• Prison Kitchen Hire
• Retail / Fast Food Kiosk Hire
• Temporary School Kitchens

Holding Websites

A single page website featuring your logo, business name, address and telephone numbers can also be useful as a holding page for an email address or domain registration where you want to reserve a domain name, but aren't ready to create a website yet.

Blog Authoring

As well as web design, EasierThan Website Design also offer blog authoring and other social media management services, for example for Facebook and Twitter.

These can be provided as a stand-alone service or as part of a wider search engine optimisation package.

Example Blogs

Take a look at the following blogs for examples of our work:

• Accountants (Blog) - Fiona Wills Accounting Services Ltd
• Driveway Installers (Blog) - Northern Cobblestone
• Mobility Scooters (Blog) - Read Mobility Workshop

Improved Google Rankings

A well maintained blog with interesting articles can help to improve your Google rankings.

If you would like to maintain a blog for your business, but don't have the time or inclination to do it yourself, why not give us a call?

Fresh Website Design for EasierThan Site

Whilst working hard on your client's websites, it is perhaps too easy to forget your own and leave it to stagnate, omitting to update content as you tackle new and bigger projects.

So, with a little free time, we set to work creating a fresh new Website Design for the EasierThan Website Design main site, which will also be replicated on holding sites whilst they are under development or their domain name is up for sale.

The new site is also set to benefit from some extra efforts at Search Engine Optimisation in order to push it up in Google and other search engines.

And to help potential customers in their decision making, we've added lots of screenshots of our previous works, along with significant extra text describing the various types of website available and why you might want each of them.

We've remained true to form though in not making it too technical. After all, the reason for asking us to develop a website for you is that you don't want to have to learn how to do it yourself.

Right, I guess we'd better to get back to working on some customers' websites now!

Searching For Driveways

As any business that has had a website for any length of time will know, there is one thing above all else that is most important when it comes to Website Design.

It isn't what the website looks like, nor how fast it loads, how often it is updated or even how many visitors it receives. It is whether or not they get any enquiries from it.

True, all of the above may affect that outcome to some degree, but the one thing that will guarantee a website doesn't produce customers is if they don't know it is there in the first place.

If your website doesn't appear in the first two pages of Google results for relevant search terms, then unless you're doing a lot of self promoting by other methods, the chances of getting any new customers from it are zero.

The act of ensuring such all important search engine rankings is known as Search Engine Optimisation, the cost of which depends on the products or services a business is offering and the level of competition in their target area for those products and services. For example, a hotel in Blackpool will require much more effort than a farrier in Lancaster.

As part of the Web Development process, EasierThan Website Design will work hard with your available budget to ensure the best search results, giving you an honest evaluation of what is possible and what isn't.

For an example of our work, take a look at one of our recent customers, Northern Cobblestone of Poulton-le-Fylde, who offer pattern imprinted concrete driveways, patios, paths, steps and more throughout Blackpool, Preston, Lancaster and the wider Lancashire and North West area.

Thanks to a successful campaign, they're now receiving calls from all over Lancashire. A search for the terms 'Driveways Blackpool', 'Stamped Concrete Driveways Preston' or 'Pattern Imprinted Concrete Driveways Lancaster' or any combination of the three all now feature their website in the first or second page results.

So, if you have a website that isn't getting you the results you'd hoped for, get in touch via our main website and give us a try.