Friday, 14 October 2011

New Website Designs

At EasierThan Website Design we believe in creating functional and practical designs that are clean in appearance, well organised, easy to navigate, optimised for search engines, work well on all platforms and conform to W3C accessibility standards.

For that reason, we tend to stick to fairly simple templates that are easily adaptable and as a result, many of our earlier sites were very similar in appearance.

And after all, "if it ain't broke, don't fix it!". That said though, we thought we'd share a few of our recent efforts that stand out a little from previous sites, two of which were reproduced from non-flexible, non-compliant sites created by third parties.

Apex Scaffolders

Scaffolding Contractors in Fleetwood, Lancashire

This website started life with just four pages, hence the use of the single column layout.

To produce more content for Google to index, it has since grown to include over a dozen pages related to types of scaffolding services.

As these are intended as landing pages for Google searches rather than essential reading for a website visitor, the single column layout has been retained.

Roberts & Co Financial Planning

Independent Financial Advisors in Preston, Lancashire

A very appealing design featuring a banner image that is slightly larger than we would normally advocate.

It takes up a little too much of the browser window when viewed on a lower resolution device.

However the customer really liked the simple imagery created for their original website and as it nicely reflected financial planning and advice matters, they asked could they keep it when EasierThan redesigned the website.

We took the existing images and made them slightly wider and shorter and adapted the design to stretch and shrink to fit screen resolutions as low as 800x600.

Northern Cobblestone

Pattern Imprinted Concrete in Blackpool, Lancashire

A pleasing adaptation of our standard website template featuring a logo designed by us for the customer.

Early SEO efforts for the site proved very successful and they quickly achieved top rankings for Concrete Driveways Blackpool and similar terms.

As can be the case though, competitors then stepped up their game causing them to slip a number of places. Efforts are now therefore underway to restore that early lead.

Call for a Quote

This is just a small selection of what we can do. If you find a website template you like, chances are that with some effort we can recreate and adapt it to be as user-friendly as the above examples.

If you like what you see or want to know more, visit our website and give us a call for a quote.

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